As a new generation of singers continues to create their own path, so too are a new wave of producers stepping forward on their own terms. Shallythechampion, also known as Ifeanyi-Amogu Shalom, is one of such producers, elevating his career by embracing songwriting alongside music production.
He produced the standout record “Big Bum Bum” by Kidd Carder and Mavo, which debuted at No. 17 and peaked at No. 2 on the Official Nigeria Top 100. The song has remained on the chart for eight weeks and currently sits at No. 3, with 18.3 million streams and 172 million impressions, earning a Platinum certification.
Among Shallythechampion’s other notable works are “Golibe” by FOLA and Victony, which peaked at No. 7, “Port Harcourt” by Vicoka, which reached No. 42, and Bella Shmurda’s “Sanity” from his ‘Sanity’ album which peaked at No. 18 on the Official Singles Chart.
TTC: Can you start by telling us a bit about yourself and your role as a music producer?
Shallythechampion: I’m Ifeanyi Shalom, also known as Shally The Champion, a Lagos-based music producer. I create beats, handle sound engineering when needed, and I’m also a songwriter. I’m involved in every part of the music process, from production to writing, because I see myself as a complete musician.
TTC: You produced Kidd Carder’s “Big Bum Bum” with Mavo, which peaked at No. 2 and is currently No. 3 on the Official Nigeria Top 100. What was the production process like, and how does it feel to be part of such a milestone?
Shallythechampion: The production process was really about expressing myself and experimenting. I made the beat around late November last year, just having fun and trying new sounds and ideas. It wasn’t forced or calculated. What was done on that song had not really been done before, and I’m really happy that people embraced it. It did amazing numbers, topping charts, and reaching so many people. It was pure experimentation.
TTC: While working on the record, were there any standout moments during the creative process? Did you face any challenges, and how did you navigate them?
Shallythechampion: I wanted to make sure everything was right from the recording stage. Carder’s verse was amazing, precise and well delivered. He also brought in Mavo, and the chemistry between the two on the song was really special. It was one of those collaborations that just clicks naturally, and I feel it’s the kind of record people will keep listening to for a long time.
TTC: Beyond production, do you have any interest in exploring other roles in music, such as being an artiste yourself?
Shallythechampion: Beyond production, I’m already exploring different roles and pushing myself creatively. I like to grow and try new things, so that’s something I’m always doing. I’m open to exploring even more as I evolve. As for singing, with time and consistency, everything will come together. I believe it’s a process, and I’m trusting it.
TTC: You’ve worked on several notable records. What drives you creatively when approaching a new project, and what factors influence your decision to work with a particular artiste?
Shallythechampion: I’ve had the opportunity to work with artistes like FOLA, Victony, and many others; each experience has helped shape my sound and creative approach. When I’m creating a new project, what really drives me is the vision. I see the whole picture from the beginning, how it starts, and how I want it to end. It all depends on the kind of sound I’m trying to create, or the direction the artiste and I are going for. Most times, it’s a collaborative process where we blend our ideas and build something unique. Once the vision is clear and we’re aligned, everything comes together naturally. By God’s grace, it turns into a solid record.
TTC: Which artistes or figures in the music industry inspire you, and who would you most like to collaborate with in the future?
Shallythechampion: Olamide, Davido, Wizkid, Burna Boy and many others, I really love collaborating. I want to collaborate as much as possible, not just in Nigeria, but globally. Music is something I’m deeply passionate about, so I’m always open to working with different artistes, producers, and creatives from everywhere. For me, it’s about connecting, creating, and making great music with as many people as I can.
TTC: Looking ahead, what are your long-term goals in the music industry, and how do you see your role evolving over time?
Shallythechampion: My role is constantly evolving and I believe it’s all by God’s grace. I have a clear vision and strong goals I’m working towards. One of my biggest goals is to leave a mark, to create something that lasts, and truly makes an impact. I want to leave a footprint in the industry that people will always remember.