TurnTable launches its new original series, "Producer on Producer," with a revelatory conversation between two of Afrobeats' most essential architects: Blaise Beatz and Magicsticks. In this debut episode, they dive deep into their musical origins, dissect the secrets behind their chart-topping hits, and share the realities of navigating a rapidly evolving industry.
The interview immediately sets a compelling tone, debunking the myth of overnight success. Blaisebeatz, the maestro behind 2020 anthems like Davido’s “La La”, Tekno’s “Enjoy”, and the Wizkid-assisted “Pami,” recounts the serendipitous story of how a beat originally intended for Adekunle Gold ended up birthing two major hits: Wizkid's "Pami" and Adekunle Gold's "Something Different." He details the discernment required to navigate such a high-stakes situation, satisfying all parties involved.
The producers’ contrasting paths to the top highlight the diverse routes to success. Blaisebeatz honed his skills in the church before locking in major sessions with Davido and Tiwa Savage in 2017. Magicsticks, meanwhile, grew up with music in his blood, following his DJ father's path. His "all-in" moment came in 2012 while working with a fellow upcoming artist, witnessing the magic of creation and seeing a path forward.
A moment of mutual admiration shines when Blaisebeatz names Asake's "Sungba" (produced by Magicsticks) as a favourite record, prompting a breakdown of its iconic sound. Magicsticks credits Asake for the infectious "crowd chant" effect that defined the track and much of the singer's breakthrough sound.
The conversation gets real about the grind. When asked about the challenges of working with upcoming artists, Magicsticks offers a poignant and relatable metaphor: “You go first drink garri…” he quips, highlighting the season of lack, prayer, and perseverance required before the breakthrough.
Through Magicsticks' inquisitive questioning and Blaise Beatz's candid reflections, "Producer on Producer" establishes itself as a vital platform for the nuanced, often unseen, art of Afrobeats production. This isn't just about the beats; it's about the stories, strategies, and sheer will that create them.
Watch the full conversation on Producer on Producer, Episode 1 here